10 Best AI SEO Tools in 2023

lvwzhen 08/06/2023

Welcome to the SEO battleground, where the survival of the fittest rules. Dreaming of that coveted Page 1 Google ranking? Craving more traffic, leads, and sales? Well, you are not alone!

But, conquering the world of SEO ain't easy. It's a maze of keyword research, page optimization, content creation, link building - no wonder SEO pros seldom have a moment to spare.

Cue Artificial Intelligence (AI)! It's shaking up the digital marketing arena, and SEO is no exception. Don't fret, AI is not here to snatch jobs but to lend a helping hand. It takes care of the humdrum tasks, churns out data-driven insights, and lightens the load of SEO teams big time.

Imagine having a savvy marketing expert inside your computer. Sparks some ideas, researches competitors, suggests engaging blog topics - All in a blink! Yes, that's what top-notch AI SEO tools are designed for. They churn through heaps of data, point out patterns and pop out smart recommendations fitting your brand and goals.

Now that sounds cool, doesn't it? But how do you choose the right tools without breaking a sweat or your bank account? Fear not, we got you covered! Let's dive into the compelling benefits of AI for SEO and how to pick the tools that fit like a glove. Armed with AI, you'll gain an edge over your rivals and soar to Google rankings you've only dreamt of. So, fasten your seatbelts, and let's unlock the power of AI for your SEO adventure!

1. MagickPen

MagickPen is an intuitive AI writing tool built on ChatGPT tech for streamlined content creation. With versatile customization, cross-platform compatibility, and marketing features, it's a helpful writing assistant. MagickPen transforms AI content generation into an easy-to-use platform.

Whether for blog posts, social media or marketing copy, it quickly makes high-quality drafts tailored to your needs. A free trial lets you test its capabilities, and Premium plans offer unlimited access. Essentially, MagickPen is a vital AI writing partner for any business or project.


  • AI-generated writing for any topic with ease
  • Advanced personalization of tone, style, length
  • SEO-optimized content including keywords and descriptions
  • Ad and marketing campaign templates
  • Free trial plus affordable subscription plans
  • Mobile and desktop apps for convenient access


  • Free trial: 10 trial credits per day
  • Pro: Flexible choices of 100, 300, and 1000 credits, without time limits
  • Subscription: $29 a month for unlimited points
  • Education discount: 40% off with edu email

2. Scalenut

Scalenut is an AI-powered content creation and optimization platform designed to fully automate SEO workflows from research to publication. It provides robust tools for uncovering high-value keywords, leveraging AI article generation, benchmarking competitors, tracking performance, and more.

This all-in-one toolbox aims to simplify and streamline every step of the SEO content process using the power of artificial intelligence.


  • AI article writer
  • Real-time SEO content optimization
  • Competitor analysis
  • SEO scorecards and reporting


  • Free 7-day trial
  • Starter: $23/month
  • Team: $59/month

3. Surfer SEO

Surfer SEO is an intelligent content optimization tool that utilizes natural language processing to analyze top-ranked competitor pages and provide specific recommendations for optimizing your own content.

It benchmarks rivals and guides your SEO content strategy based on proven success metrics in an effort to boost rankings.


  • Weekly SEO task planner
  • AI content generator
  • SEO content editor
  • Plagiarism checker


  • Free trial
  • Essential: $89/month
  • Advanced: $179/month

4. SEMrush

SEMrush is a leading SEO software suite with a comprehensive set of AI tools to automate key workflows like content optimization, competitor research, rank tracking, link building, and personalized reporting. It aims to provide an all-in-one SEO solution covering every step of strategy development and execution.


  • 76+ AI SEO tools
  • AI writing assistant
  • Rank tracking
  • Backlink analysis
  • Competitor keyword gaps


  • Free limited access
  • Pro: $119.95/month
  • Guru: $199.95/month

5. Frase

Frase is an AI-powered content creation and optimization platform designed specifically for SEO success, providing data-driven insights and streamlining research, writing, and editing.It connects directly with your Google Search Console data to deliver actionable recommendations for improving performance.


  • SEO analysis dashboard
  • AI content writer
  • GSC analytics integration
  • Competitor benchmarking


  • Solo: $14.99/month
  • Team: $114.99/month
  • Custom enterprise pricing

6. INK

INK is an AI content creation and optimization platform tailored specifically for SEO, assisting with keyword research, writing, editing, optimization, and more.It provides an integrated suite of tools to streamline and simplify SEO content workflows.


  • AI writing and editing
  • SEO scorecards
  • Plagiarism checker
  • Image optimization


  • 5-day free trial
  • Creator: $39/month
  • Agency: $99/month

7. MarketMuse

MarketMuse offers a suite of AI tools focused on developing data-informed SEO content strategies through content analysis, brief creation, optimization, and planning.It aims to help shape content around concrete data points tailored to your brand and industry.


  • Content brief generator
  • SEO content planning
  • Competitive content analysis
  • Cluster content analysis


  • Free limited access
  • Standard: $149/month
  • Premium: Custom pricing

8. WriterZen

WriterZen combines automation and AI to create an integrated writing suite for streamlining SEO content workflows including research, creation, optimization, and tracking.It seamlessly integrates SEO intelligence into the content creation process.


  • SEO content templates
  • Topic research clusters
  • Competitor benchmarking
  • Content management


  • Lite: $23/month
  • Pro: $219/month
  • Ultra: $399/month

9. Outranking

Outranking provides AI tools specialized for key SEO workflows like website auditing, content creation, rank tracking, competitor analysis, and performance reporting.It offers robust functionality while focusing specifically on critical SEO activities.


  • Automated website audits
  • SEO task manager
  • AI article writer
  • Rank and traffic tracking


  • Starter: $7 first month
  • Basic: $59/month
  • Unlimited: $139/month

10. CanIRank

CanIRank is an AI platform that scans your site and competitors to deliver tailored SEO recommendations and track keyword positions all in an effort to boost rankings.It aims to provide actionable insights and next steps you can implement to directly improve SEO.


  • Actionable SEO tasks
  • Rank tracking
  • SEO reports
  • Keyword research


  • Free limited access
  • Pro: $49/month
  • Agency: $199/month

AI SEO tools are essential in 2023 to streamline optimization workflows, create high-quality content faster, analyze competitors, and boost website traffic and conversions. The top options provide robust features while integrating seamlessly into existing systems and workflows. Many offer free trials to test them out. For the best results, combine AI software with SEO expertise.

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