10 Best AI Tools for Social Media in 2023

lvwzhen 08/08/2023

Social media use only continues to grow, meaning so does the amount of valuable data and insights available to companies of all sizes. Social media strategies are crucial for any business looking to secure a spot in the AI-driven future. Any business that does not have one will undoubtedly fall behind.

With the rise of artificial intelligence (AI) technology, social media provides us with insights no human or group of humans could ever achieve. There are many AI tools on the market that help with social media management, content creation, analysis, advertisements, and much more.

AI can take over many of the social media tasks that are time consuming and monotonous, freeing up teams to focus elsewhere. This time could then be used to organically interact with customers, plan multimedia campaigns, or work on larger projects.

Let’s take a look at the 10 best AI tools for social media:

1. Jasper

Sick of bland, repetitive social media creation? Let Jasper come to the rescue! This AI writing assistant will pump out ideas galore like your muse-mom, spicing up your social feeds with captivating images and copy. Just provide some keywords and Jasper will whip up eye-grabbing visuals and text so you can breeze through managing multiple accounts. Also tap into its Chrome extension to create directly on social platforms—go get your creative sidekick!


  • Generates social media posts, captions, hashtags, comments for all major platforms
  • Comes with a variety of expert themes and templates
  • Includes the Jasper Art feature to create visual content to complement posts
  • Easy to use Chrome extension to create content directly on social platforms


  • Free plan: 10,000 words
  • Starter: $29/month for up to 20,000 words
  • Boss Mode: $59/month for up to 50,000 words
  • Business: Custom pricing

2. Buffer

If you’re tired of daily headaches over what to post, Buffer will become your trusty helping hand! This social scheduling tool auto-generates timetables for your different social accounts, saving you time and effort.

Just provide some content ideas and Buffer’s AI will automatically produce multiple text versions for you to pick from. No more fretting over blank brains! Let Buffer smoothly manage your social content calendar.


  • Campaign management to repurpose evergreen content
  • Audience overview with gender, age, location data
  • Suggests optimal posting times for different goals
  • Supports major social media platforms like Facebook, Instagram, Twitter


  • Free plan available
  • Essentials: $6/month per connected platform
  • Pro: $15/month per connected platform
  • Premium: $50/month per connected platform

3. Hootsuite

Want holistic data analysis for your social accounts? Hootsuite is definitely your best bet! This powerful social management platform leverages AI algorithms to smartly match hashtags and posting times for each of your posts, while delivering deep audience insights.

You’ll get a clear grasp of stats like audience composition and engagement to formulate targeted social strategies. If you aspire to be a data whiz for social marketing, Hootsuite will be your finest companion!


  • OwlyWriter AI writing assistant to generate captions and content
  • Audience analysis to optimize targeting
  • Multi-channel support for leading social platforms
  • Scheduling and publishing tools
  • Mobile apps for management on-the-go


  • Free 30-day trial
  • Professional: $99/month
  • Business: $249/month
  • Enterprise: Custom pricing

4. MavSocial

MavSocial can be your social content producer, intelligently matching and recommending trending topics based on analytics. No need to eyeball social platforms’ trending charts all day—MavSocial will automatically detect trending conversations and suggest relevant topics, photos, or videos.

It can even auto-generate copy based on your brand identity and past content performance! If you want quality, relevant content for your brand served up with ease, give MavSocial a go!


  • Conversation monitoring across social channels
  • AI-powered content recommendations
  • Competitor benchmarking
  • Automated schedule optimization
  • Publishing and analytics


  • Standard: $24/month per user
  • Professional: $49/month per user
  • Enterprise: Custom pricing

5. SocialPilot

SocialPilot is a trove of social inspiration! Its AI algorithm can churn out loads of relevant ideas tailored to your brand identity and past content performance, conquering your “writer’s block.”

It provides extensive topic and copy suggestions, and can instantly generate captions for your images and videos, zero wait time for editing! If you need a continuous stream of social inspiration, SocialPilot is your clear choice!


  • AI caption and hashtag suggestions
  • Content idea generator
  • Multi-profile management
  • Real-time analytics dashboard
  • Posting scheduling and publishing


  • Free 30-day trial
  • Starter: $25/month
  • Influencer: $49/month
  • Agency: $99/month
  • Enterprise: Customized

6. SocialBee

SocialBee is a factory for social content production! It can help you mass produce all types of content including text, video, livestream and more. Just submit relevant keywords and reference materials, and SocialBee will use AI to quickly generate tons of drafts—no more anguish over brain freeze!

It also intelligently plans your social calendars for consistent update frequencies across all accounts. If you need large-scale social content production, leave it to SocialBee!


  • AI post generator with a variety of prompts
  • Content planning and idea generation
  • Post scheduling and publishing
  • Hashtag recommendations
  • Multi-profile support
  • Real-time analytics


  • 14-day free trial
  • Bootstrap: $29/month
  • Accelerate: $49/month
  • Pro: $99/month

7. Sprout Social

Sprout Social can become your social interaction expert, crafting suitable response suggestions whether you’re facing positive or negative comments. You can pre-set reply templates matching different emotions, and when related comments appear, Sprout Social will smartly match the appropriate response.

It also analyzes audience data to provide targeted engagement recommendations, truly knowing your audience inside out! If you want to ace social interactions, give Sprout Social a try!


  • Smart inbox to manage messages
  • Advanced posting and scheduling tools
  • Audience analysis and segmentation
  • AI-generated hashtag recommendations
  • Powerful reporting and analytics


  • Standard: $99/month
  • Advanced: $149/month
  • Premium: $249/month
  • Custom: Contact sales

8. Sendible

Providing an exceptional social customer service experience is crucial for any brand! Sendible can analyze user comments and questions with AI to recommend responses for common queries, ensuring your social customer service never compromises. It also auto-optimizes your social workflows based on historical data, like when to post and at what frequency, to boost your brand’s social service to the next level! If you want to enhance social customer service quality, Sendible is your best buddy!


  • Unified inbox to manage conversations
  • AI content suggestions based on performance data
  • Multi-channel support and scheduling
  • Automated resolutions for common queries
  • Campaign management and reporting


  • Starter: $29/month
  • Team: $99/month
  • Agency: $499/month
  • Enterprise: Customized

9. Agorapulse

Want real insights into how your users truly see your brand on social media? Let Agorapulse help you listen to the most authentic user voices out there! This social listening tool continually monitors brand mentions for sentiment and opinion analysis so you can fully grasp user sentiments.

You can also set alert rules to stay updated on important social discussions in real-time, wherever you are. If you aspire to be a social listening pro, Agorapulse is your top choice!


  • Conversation monitoring across social channels
  • Assistant AI for writing suggestions
  • Audience analysis and segmentation
  • Multi-profile support
  • Post ideation and scheduling


  • Starter: $99/month
  • Team: $189/month
  • Agency: $279/month
  • Enterprise: Contact sales

10. Social Animal

Social Animal is a true social content curation expert, intelligently screening massive volumes of UGC to identify directionally-aligned image and video assets based on your brand style and audience preferences.

No more time wasted browsing near-endless UGC item by item—Social Animal will thoughtfully curate content tailored for you. Pull from its media library to easily enrich your social content inventory. If you’re looking for a social content curator, Social Animal is a stellar option!


  • Curates relevant UGC based on preferences
  • Geolocation tagging for localized content
  • Smart calendar with recommendations
  • AI performance predictions
  • Visual workflow builder


  • Free version available
  • Pro: $99/month
  • Agency: $199/month
  • Enterprise: Contact sales

Here are 10 of the most popular AI tools for social media management in 2023, covering key categories like writing assistants, analytics, scheduling and publishing, with a summary of key features and pricing for each. The list includes leading options like Jasper, Buffer, Hootsuite, MavSocial and SocialBee that leverage AI to streamline workflows.